Building Your Professional Profile: How to Enhance Your Career and Win Business
With so much information available about professionals online, it is essential to actively manage your own profile and not leave it to chance. This Special Report will show you how to build a stronger public, professional profile in order to attract opportunities, enhance career progression and win new business. At the end of the report, you will have put together your own practical, personal profile plan and will be able put it into action.
Publication date: Apr 2021
Pitching for Lawyers: Using Marketing Communications Techniques to Improve your Win Ratio
This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching. It also includes feedback and case studies from in house lawyers and partners, who have seen or made the worst of pitches, and the most outstanding.
Publication date: Sep 2019
The Lawyer as Leader: How to Own your Career and Lead in Law Firms
This Special Report is a practical, experience-based guide to personal development at every stage of a lawyer’s career. The author draws on over 30 years as an international commercial lawyer and senior partner in a Magic Circle firm to offer a roadmap for moving from a “What’s expected of me?” mindset to self-leadership and leadership of others. The report’s main theme is that retaking autonomy and control can transform engagement and fulfillment in a legal career.
Publication date: Apr 2019
Social Media in Business Development and Relationship Management: A Guide for Lawyers
This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers – irrespective of industry sector, firm size or client base – can successfully integrate social media into their marketing, business development and client relationship management programmes.
Publication date: Oct 2018