Building Enduring Client Loyalty: A Guide for Lawyers and Their Firms
Author(s): Susan Saltonstall Duncan
This Special Report addresses the key components of building superior client relationships that result in greater loyalty and long-term success. Featuring case studies and insights from leading companies and business professionals responsible for law firm selection and oversight, it covers legal operations, innovation and client development, and includes a wealth of practical suggestions.
Publication date: Feb 2021
Length: 176 pages
Business Development for a New Legal Ecosystem
Author(s): Michelle Murray, Sally Dyson, Debbie Epstein Henry, Pam Loch, Nika Kabiri, Merry Neitlich, Yolanda Cartusciello, Natasha Innocenti, Ian White, Rachel Khiara, Wayne Hassay, Catherine Alman MacDonagh, Julie Savarino, Mary Juetten, Nat Slavin, David Freeman, Bob Robertson, Lucy Bassli, Keri Norris
This book is split into two parts - the first deals with the immediate effects of the COVID-19 pandemic in 2020 and the ways in which is immediately transformed - and is continuing to innovate - the delivery of legal services.
Publication date: Jul 2020
Length: 202 pages
Consulting editor(s): Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association
In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms’ strategic success and their ability to stand out from the crowd.
The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements – such as what the perfect pitch looks like – as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes.
Publication date: Apr 2020
Length: 339 pages
Innovations in Client Experience
Author(s): Ken Grady, Julian Summerhayes, Yolanda Cartusciello, Kim Carr, Nathaniel Slavin, Sally Dyson, Edwin Bodensiek, Ryan Burruss, Stephen Poor, Judith McKay, Helen Hamilton-Shaw
In-depth advice on how the legal profession can up its game in client experience, offering innovative strategies and pragmatic advice to those law firms needing to improve their CX.
Publication date: Mar 2018
Length: 100 pages
Pitching for Lawyers: Using Marketing Communications Techniques to Improve your Win Ratio
Author(s): Rebecca Harding
This unmissable report will give you a practical approach and a clear process to improve your pitching and responses to tenders. It covers areas such as common mistakes, in depth analysis of your audience, messaging and tone, persuading, what researching really means when pitching, visual differentiation, and cross border pitching. It also includes feedback and case studies from in house lawyers and partners, who have seen or made the worst of pitches, and the most outstanding.
Publication date: Sep 2019
Length: 72 pages
Author(s): Patricia K. Gillette
Rainmakers: Born or Bred is about changing the business development conversation, about understanding what makes an engaging, successful rainmaker, and what is holding lawyers back from achieving their own true potential.
Publication date: Oct 2017
Length: 118 pages
Social Media in Business Development and Relationship Management: A Guide for Lawyers
Author(s): Kim Tasso
This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers – irrespective of industry sector, firm size or client base – can successfully integrate social media into their marketing, business development and client relationship management programmes.
Publication date: Oct 2018
Length: 120 pages
Strategic Intelligence for Law Firms
Author(s): Zena Applebaum, John Alber, Peter Lane Secor, Jeffrey Asjes, Patrick Fuller, Mark Gediman, Annie Johnson, Mark Medice, Ed Walters, Jennifer Roberts
In today’s modern, techno-centric world with its endless supply of data, and the multitude of ways to collect and utilise it, intelligence has become the best tool for law firms when it comes to understanding client needs, offering quality value-oriented services, and garnering and retaining business.
Publication date: Aug 2016
Length: 102 pages
The Client Experience
Author(s): Sally Dyson, Will Taylor, Yolanda Cartusciello, Andrew Hedley, David H Freeman, Kim Carr, Douglas McPherson, James Matthews, Scott Rechtschaffen, Helen Hamilton-Shaw, Paul A Williams
Consulting editor(s): Alex Davies
The Client Experience: How to Optimize Client Service and Deliver Value looks at the client experience from end-to-end, from client listening programs to journey mapping, from customer audits to how legal tech can help improve the way a client interacts with a law firm throughout its relationship. A client-centric business model is essential for future law firm success and the authors of this far-reaching title utilize their own experience and real-life case studies to drill down into the importance of maintaining the one thing no business can do without: its client.
Publication date: Nov 2021
Length: 118 pages