Consulting editor(s): Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association

Publication date: Apr 2020

Format: Hardback

Pages: 339

Price: £140.00

ISBN: 9781787423343

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A splendid and insightful read from Stephen to showcase the modern day legal industry! By bringing various experts together, he is able to dive deeper into the new and innovative parts of legal business development that we, as lawyers, should seriously consider. This book is a game changer. The chapter on analytics and the L.A.W. framework to uncover business development opportunities is interesting and refreshing.

- Jerry K. C. Koh, Joint Managing Partner, Allen & Gledhill LLP

A recommended practical guide to Business Development for lawyers - in the legal industry’s fast-changing business environment, this comprehensive guide sets out useful insights and perspectives from all stakeholders such as senior lawyers, marketing professionals, business consultants, general counsel, and academicians. It is packed with advice and inspiration for the young associate lawyer to the managing partner. Revell shares his decades of effective strategy, tactics and implementation for every lawyer’s must do and must know to win and retain clients' business.

- Hanim Hamzah, Regional Managing Partner, ZICOlaw Network

The subject of business development has never been more important for law firms everywhere, and this book draws on insights from within the profession and beyond, from lawyers, clients, marketers and a range of other experts to provide insights and tools covering every aspect of this critical law firm activity. Covering the subject from all angles, this is quite simply the whole story on business development for lawyers.

- Stephen W. Bowman, Vice Chair & Managing Partner, People & Talent, Bennett Jones LLP

In an increasingly competitive landscape and with challenges from disrupters, the Big 4 and technology, business development has a pivotal role in a law firms’ strategic success and their ability to stand out from the crowd. 

The second edition of Business Development: A Practical Handbook for Lawyers, edited by Stephen Revell from Freshfields, revisits the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements – such as what the perfect pitch looks like – as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes.

New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention. Listening to clients is also a key factor in business development, but how often do we really do so? In this edition, client interviews remain an important feature, and we also hear from 10 new General Counsels on what successful business development looks like to them. 

Business Development: A Practical Handbook for Lawyers is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers.