Lawyers today need to be more proactive in winning client work. To be successful in this, they need to think beyond ‘marketing’, ‘business development’ and ‘selling’, and instead strive to be more visible to their target clients.

An in-depth handbook for the general counsel looking to build a truly modern legal department and revolutionize their role.

This book, Tomorrow’s Naked Lawyer, explores, debates, and challenges conventional thinking and wisdom with regard to marketing, branding, technology, artificial intelligence, robotics, and the future of law during the period 2015 to 2045. 

This book focuses on the relationship between innovation and KM, elaborating on the role of KM as the facilitator and enabler of change.