Author(s): Catherine Alman MacDonagh, JD, Zena Applebaum, Tess Blair, Rebecca Holdredge, Nicola Shaver, John Alber, Mark Beese, Duncan Hart, Josh Kubicki, Amy Monaghan, Andy Peterson, R. Amani Smathers, Alex Smith, Lann Wasson, Kate White
Publication date: Dec 2019
For decades, companies in other industries have refined techniques to better understand their customers’ needs, uncover insights, and develop new-to-the-world ideas, which are now products and services we use every day. Organisations have concluded that successfully adopting these methods, known as Design Thinking, have greater financial returns than pursuing more traditional ways of operating. As the legal industry grapples with increased complexity, accelerated market deadlines, and budget constraints, design thinking holds promise to create a more delightful client experience while also increasing profitability. This book features insights from leading experts in the field.