International Advertising Law:
A Practical Global Guide, Second Edition
Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising, and includes chapters from leading experts in 30 jurisdictions.
A Practical Guide, Second Edition
This new edition provides a practical guide to international arbitration. Written by leading experts Stuart Dutson from Simmons & Simmons, Andy Moody from Baker McKenzie and Neil Newing from Signature Litigation, this title explains the stages of the arbitration process in a straightforward manner and from a practitioner's perspective. The authors provide guidance on drafting the arbitration agreement, commencing arbitration, selecting the arbitral tribunal, drafting pleadings and evidence, managing oral hearings, liaising with the tribunal throughout the arbitral process and enforcing the final award.
International Copyright Law:
A Practical Global Guide
This title features contributions from experts in 40 jurisdictions, setting out the legal framework of their copyright law and how to protect and exploit rights in creative works.
This new title will assist individuals in multinational companies and lawyers in private practice who deal with copyright works such as publications, music and films in knowing their rights under copyright law in all the main markets in the world.
International Design Protection:
A Global Handbook, Second Edition
'International Design Protection' is an international compendium of design law in a selection of major jurisdictions. It covers the applicability of registered and unregistered design rights and ancillary protection by copyright and trademarks. It also deals with the practicalities of design protections and the enforcement of design rights, including qualification for protection, infringement, design infringement litigation, licensing and exploitation.
A Global Handbook of Law and Technology
Co-published with Legalink, International E-discovery offers a unique collection of world-wide analysis on the state of knowledge and practice in the use of digital evidence in legal and regulatory contexts. Written by hands-on technologists and legal practitioners this publication surveys the very latest developments that have been achieved in the principal legal centres of the commercial world in the use of leading-edge technology.
A Practitioner's Guide
This major title, produced in conjunction with the International Bar Association, is a concise, practical guide by leading practitioners for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice. The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail.
International Patent Litigation
Developing an Effective Strategy, Second Edition
New to the second edition is expanded coverage of Asia, including chapters on China, Hong Kong, Korea and India, as well as topic-based chapters focused on topical developments surrounding the unitary patent and the European Patent Office.
International Public Procurement:
A Guide to Best Practice
This unique title contains contributions from leading experts around the world who explain the best practice in public procurement in their jurisdictions. In addition to 19 jurisdictional chapters by leading professionals, featured chapters include contributions on United Nations best practice, the European directives, how countries are fighting corruption in the field and how PPP projects are procured.
Investing in Distressed Debt in Europe:
The TMA Handbook for Practitioners
This co-publication with TMA Europe provides an overview of the European distressed debt market, covering debt trading, non-performing loans, direct lending, restructuring and workouts. It analyses these topics and others from a pan-European point of view, and is intended as a practical guide for anyone seeking a better understanding of the commercial and legal complexities involved in a highly fragmented market where different jurisdictions, legislative frameworks and market practices apply.
IP Issues in Corporate Transactions:
A Practical Guide to the Treatment of Intellectual Property in Acquisitions and Investments
This book provides comprehensive guidance to the treatment of intellectual property across the full range of corporate transactions, from initial deal preparation, through negotiating points, to post-closure considerations. Exploring such allied topics as IP valuation and the relationship between intellectual property and competition law, this guide will be a valuable tool to anyone involved in corporate transactions, of which intellectual property now forms such an integral part.